Loading Events

Social Media Marketing – Learn the four step process for success on social media

August 28, 2024
9:00 am - 5:00 pm
77 Renfrew Street, 4th Floor, Glasgow
Share this event:

Event Details

Market on social media with confidence

Embark on a transformative journey, meticulously crafted to transition your understanding from fundamental concepts to advanced strategies in the ever-evolving world of social media.

Become certified in Social Media Marketing

This course is your gateway to excelling in the dynamic realm of social media marketing, whether it’s for amplifying your personal brand, achieving business objectives, or making a significant impact in the digital social sphere.

Social Media Marketing - Craft Marketing Strategies. People planning online content.
Craft Marketing Strategies

Develop a deep understanding of social media platforms, learning to craft and implement effective marketing strategies that resonate with diverse audiences.

Social Media Marketing - Content Creation & Curation. Making online communications
Content Creation & Curation

Master the art of content creation and curation, acquiring skills to produce compelling, engaging, and shareable content that drives audience interaction and growth.

Social Media Marketing -Analytics & Measure Success​. Tracking success online.
Analytics & Measure Success

Gain proficiency in utilising social media analytics, enabling informed decisions to optimise campaigns, measure success, and continually refine your social media presence.

Who is this course for?
  • Individuals looking to harness the power of social media for personal or professional growth.

  • Business owners, freelancers and entrepreneurs who are keen on mastering social media dynamics and creating an impactful online presence.

  • Aspiring marketers and recent graduates who are looking for a comprehensive guide to strategic content creation and audience engagement.

What you will learn
1. Introduction to Social Media Marketing

Lesson 1: Course Introduction and Overview

  • Understand the course’s purpose and approach to learning about how to create an effective Social Media Marketing Presence.
  • Gain an understanding of the significance of an online identity in the digital world.

Lesson 2: The Evolution of Social Media

  • Familiarise with the course structure and key topics.
  • Learn the initial steps for establishing an impactful online presence.

Lesson 3: : Understand the core concepts and significance of social media

  • Understand the core concepts and significance of social media in the digital age.


Lesson 4: Understanding Different Platforms (Facebook, YouTube, Instagram, etc.)

  • Identify the strengths and weaknesses of different platforms for specific marketing goals.
  • Choosing the Right Platform for Your Needs: Gain insights on selecting the most effective platforms based on your marketing objectives and target audience.

Lesson 5: Understanding the Intersection of Value and Purpose

  • Discover how to align your marketing goals with audience needs and interests.


Lesson 6: Audience Segmentation and Buyer Personas

  • Master the techniques of audience analysis and creating detailed buyer personas.
  • Engage in activities to practically apply the concepts of purpose and value in social media marketing.

  • Creating Your Customer Avatar: Hands-on exercise to create detailed customer avatars.

Lesson 7: Differentiating Between Strategy and Campaign

  • Discover a comprehensive approach to planning and executing social media marketing strategies.


Lesson 8: 7 Step Social Media Marketing Strategy

  • Learn the 7 step process for creating a social media strategy.

Lesson 9: Marketing Funnels

  • Learn about A.I.D.A and the value ladder to understand your customers journey


Lesson 10: Customer Touch points

  • Explore the areas of your on and offline presence where your customer interacts.
  • Explore example campaigns

Lesson 11: Popular Content Formats

  • Explore the different and popular types of format that your audience may engage with. 


Lesson 12: 4 Main Purposes of Content

  • Learn the 4 main purposes of content creation, and the E.A.S.T. model.

Lesson 13: Content Marketing Basics

  • Learn the foundational principles of content marketing in the context of social media.
  • Learn how to work out your customers pain points and challenges.


Lesson 14: Creation or Curation?

  • Understand the benefits and best practises for content creation or content curation. 

Lesson 15: Create a social media campaign

  • Workshop to develop a social media campaign. 
  • Understand the different types of Meta advertising objectives, why and the benefits of using them.

Lesson 17: Navigating Social Media Analytics (Facebook, Instagram, etc.)

  • Understand how to use analytics tools to track and interpret social media performance.


Lesson 18: Social Media Pitfalls

  • Identify and learn how to avoid common mistakes in social media marketing.

Lesson 17: Essential Skills

  • Identify key skills required for success in Social Media Marketing and the digital economy.
  • Emphasise the importance of adaptability, lifelong learning, and self-reflection.

Lesson 18: Careers

  • Explore various career paths related to Social Media Marketing, including content creator and social media manager.

Lesson 12: Course Recap and Reflection

  • Reflect on the key learnings and personal growth achieved through the course.
  • Provide feedback to enhance the course for future learners.

Lesson 13: Final Thoughts and Thank You

  • Summarise the course experience and appreciate the journey of learning.
  • Encourage continuous learning and application of the skills acquired.

The course concludes with a comprehensive test, evaluating the understanding and application of concepts taught.

Earn your Social Media Marketing certificate

Once you’ve completed the course, get your certificate that sets you apart from the competition and opens doors to exciting career opportunities.

Social Media Marketing - Certificate Image
What our learners say

This training is ideal for professionals, business owners, and digital enthusiasts who are keen to enhance their online visibility and effectiveness through social media.

Whether you’re looking to refine your personal brand, expand your business reach, or simply gain a competitive edge in the digital marketplace, this course provides the tools and insights necessary for success.

It’s perfectly suited for those new to social media management as well as seasoned marketers aiming to update their skills with the latest in social media strategies.

By the end of this session, participants will have mastered the fundamentals of social media marketing and its application in real-world scenarios.

They will understand the dynamics of various social media platforms, be skilled in crafting targeted content strategies, and adept in engaging and growing online communities effectively.

Learners will gain practical experience in using social media analytics to drive decisions, creating impactful campaigns, and managing social media profiles across different channels.

This session equips participants with both theoretical knowledge and hands-on skills, preparing them to enhance their online presence and leverage social media tools for business success efficiently.

  • World-class training sessions from experienced instructors
  • CPD accreditation and certificate
  • Digital delegate pack
  • Support to get into a career
  • Access to our free resources site
  • Followup support on topic for 2 years post course completion

There are no formal prerequisites required for the Social Media Marketing Training Course. However below are essential for the learning environment. 

  • The learners must have a device that they can access the online session with, either a mobile phone, tablet or computer. 
  • Learners must be confident using a mouse and keyboard. 
  • Sessions will be delivered in English. 
  • Sessions will be delivered using the latest version of softwares. 
  • Learners’ technology should be up to date and charged.
  • And of course – willingness to learn!
Clockwise Glasgow, 77 Renfrew Street, 4th Floor
Glasgow, G2 3BZ United Kingdom


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
£ 300.00
20 available
Public Sector
Please use your company email address to register for the event.
£ 250.00
20 available
Please use your company email address to register for the event.
£ 200.00
20 available
£200.00 – £300.00
Clockwise Glasgow, 77 Renfrew Street, 4th Floor
Glasgow, G2 3BZ United Kingdom

Other Sessions