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Web Presence – Learn how the web works and how to build your own website

October 02, 2024
9:00 am - 5:00 pm
77 Renfrew Street, 4th Floor, Glasgow
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Build your online presence

Learn how to master internet tools and strategies, enhance your digital footprint, and stand out in the digital landscape, whether for personal branding, business success, or making your mark online.

Become certified in Web Presence

This course is designed to empower learners with the skills and knowledge to establish and optimise their web presence. Tailored for those looking to enhance their online visibility, this course covers everything from website creation to SEO optimisation, offering valuable insights into the digital world.

Web Presence - Building Blocks of an online presence. Image with computer and gears and spanner.
Web Presence Building Blocks

Engage deeply with the building blocks of an effective online presence, encompassing domain selection, website hosting nuances, and the integral aspects of web design.

Innovation - Skills Development. People around table conversing about innovation.

Participants will journey through immersive learning experiences, mastering the art of Search Engine Optimisation and User Experience design, focusing on techniques to boost website visibility and user engagement.

Innovation - Skills Development. People around table conversing about innovation.
Practical Experience

Emphasis is placed on practical skills, as learners apply their knowledge to real-world scenarios, utilising analytical tools to refine their digital strategies and enhance their web presence.

Who is this course for?
  • Professionals looking to create, manage, and optimise their web presence.

  • Freelancers and entrepreneurs who want to establish their online presence and discover how to connect with their customers.

  • Aspiring web developers and recent graduates that are looking to improve on their skills for future work.

What you will learn
1. Digital Kickstart: Crafting Your Online Identity

Lesson 1: Course Introduction and Hook

  • Understand the course’s purpose and approach to learning about how to create an effective Web Presence.
  • Gain an understanding of the significance of an online identity in the digital world.

Lesson 2: Session Outline and Starting Your Digital Journey

  • Familiarise with the course structure and key topics.
  • Learn the initial steps for establishing an impactful online presence.

Lesson 3: Choosing Your Online Presence

  • Identify various online platforms and select the most appropriate for your goals.


Lesson 4: Define Your Goals

  • Set clear objectives for your online presence aligned with your personal or business aspirations.

Lesson 5: How Websites Work

  • Understand the fundamental aspects of website functionality and structure.


Lesson 6: Understanding Web Addresses and Domains

  • Learn the importance of domain names and how to choose effective web addresses.

Lesson 7: Websites and Business Goals

  • Align your website design and content with specific business or personal objectives.


Lesson 8: The Art of Website Layout and Copy

  • Master the principles of creating engaging and effective website layouts and copywriting.

Lesson 9: Exploring Web Tools

  • Evaluate and choose web tools that enhance the functionality and appearance of your site.


Lesson 10: Selecting the Right Website Tools

  • Dive into various web tool templates and themes to customise your website’s design.

Lesson 11: User Experience (UX) Fundamentals

  • Grasp the core principles of UX design to create engaging user experiences.


Lesson 12: User Interface vs. User Experience

  • Differentiate between user interface and user experience, optimising both for your website

Lesson 13: SEO Basics: What, Why, and How

  • Learn the essentials of SEO to improve your website’s search engine rankings.


Lesson 14: The Mechanics of Search Engines

  • Understand how search engines work and the role of keywords in SEO strategies.

Lesson 15: Analytics Unveiled: Heatmaps and Google Analytics

  • Utilise analytics tools to gain insights into website performance and user behaviour.


Lesson 16: Hands-On Website Analytics

  • Apply analytical tools to evaluate and optimise your website’s effectiveness.

Lesson 17: Essential Skills

  • Identify key skills required for success in Web Presence and the digital economy.
  • Emphasise the importance of adaptability, lifelong learning, and self-reflection.


Lesson 18: Careers

  • Explore various career paths related to web presence, including web development and design.

Lesson 12: Course Recap and Reflection

  • Reflect on the key learnings and personal growth achieved through the course.
  • Provide feedback to enhance the course for future learners.

Lesson 13: Final Thoughts and Thank You

  • Summarise the course experience and appreciate the journey of learning.
  • Encourage continuous learning and application of the skills acquired.

The course concludes with a comprehensive test, evaluating the understanding and application of concepts taught.

Earn your Web Presence certificate

Once you’ve completed the course, get your certificate that sets you apart from the competition and opens doors to exciting career opportunities.

Web Presence - Certificate Image
What our learners say

This training is ideal for professionals, business owners, and digital enthusiasts who are keen to enhance their online visibility and effectiveness.

Whether you’re looking to refine your personal brand, expand your business reach, or simply gain a competitive edge in the digital marketplace, this course offers the tools and insights necessary for success.

It’s also perfect for those new to web management or seasoned marketers aiming to update their skills with the latest digital strategies.

By the end of this course, attendees will have mastered the strategic essentials of developing an effective web presence.

They will be adept in applying SEO principles to elevate their visibility and in utilising analytics to refine their digital strategy.

Participants will learn to craft engaging content tailored to their audience’s needs and navigate the latest web tools to enhance their online footprint.

This comprehensive skillset will empower attendees to effectively manage and expand their digital presence, ensuring they stand out in a competitive online landscape.

  • World-class training sessions from experienced instructors
  • CPD accreditation and certificate
  • Digital delegate pack
  • Support to get into a career
  • Access to our free resources site
  • Followup support on topic for 2 years post course completion

There are no formal prerequisites required for the Web Presence Training Course. However below are essential for the learning environment. 

  • The learners must have a device that they can access the online session with, either a mobile phone, tablet or computer. 
  • Learners must be confident using a mouse and keyboard. 
  • Sessions will be delivered in English. 
  • Sessions will be delivered using the latest version of softwares. 
  • Learners’ technology should be up to date and charged.
  • And of course – willingness to learn!
Clockwise Glasgow, 77 Renfrew Street, 4th Floor
Glasgow, G2 3BZ United Kingdom


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£ 300.00
20 available
Public Sector
Please use your company email address to register for the event.
£ 250.00
20 available
Please use your company email address to register for the event.
£ 200.00
20 available
£200.00 – £300.00
Clockwise Glasgow, 77 Renfrew Street, 4th Floor
Glasgow, G2 3BZ United Kingdom

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