This is my up-to-date guide on the Image Sizes for Facebook, Twitter, Instagram, LinkedIn and Youtube.
As you know it’s important to have your brand identity visible across your platforms, and having the right image sizes helps with this.
I’ve had a look at the various sizes and dimensions you need to know to make your social accounts look great!
Facebook Image Sizes
Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favour engagement and sharing.
There’s a number of different image types on Facebook from ones in your feed to profile pages. I’ve listed them below:
Facebook profile picture size: 180 x 180px
Most likely the most viewed picture you’ll post on the platform, your profile picture will act as your avatar across the site.
Often the first thing people will see when they come across you, it will appear alongside all of your posts, your comments, and pretty much all of your Facebook activity.
Guidelines
- Needs a minimum width of 180px.
- Can have a height below 180px, but the image will not be clear.
- Has a 1:1 aspect ratio.
Facebook Business Page Profile Picture (180 x 180px)
Facebook used to have different rules for business page’s profile pictures, but not anymore. Now the dimensions are exactly the same as the personal profile picture.
I just wanted to include this section in case you came looking for it.
Guidelines
- Needs a minimum width of 180px.
- Can have a height below 180px, but the image will not be clear.
- Has a 1:1 aspect ratio.
Facebook cover image size: 800 x 312px
This is a great way to add a bit more character to your profile without sacrificing your pretty profile picture.
Guidelines
- Minimum width of 400px.
- Minimum height of 150px.
- All of these dimensions apply to page cover photos.
Facebook event cover image size: 1920 x 1080px
Events also let you put a massive picture up to encourage people to attend your amazing gig, play, or whatever else.
Guidelines
- Minimum width is 400x
- Minimum height is 150px
- Aspect ratio is 16:9
FOR MORE DETAILS ON FACEBOOK IMAGE SIZES – CLICK HERE
Twitter Image Sizes
Twitter, with its 330m users, is another huge platform. Everything moves a lot faster here, so grabbing attention is important.
Twitter profile picture size: 400 x 400px
Guidelines
- Remember that the profile picture will be circular
- There’s no minimum on image size but images will get pixelated the smaller they get
- Aspect ratio of 1:1
Twitter image size: 1024 x 512px
Twitter will crop and resize based on the image you use, so there’s no minimums. To get it looking at its best in the stream though, 1024 x 512 px is your best minimum.
Guidelines
- Stick to the 2:1 aspect ratio to ensure the whole picture is shown.
- Taller images will be displayed up to 506px in height before getting cropped.
- The maximum file size is 5MB for images and 15MB for GIFs.
Twitter header photo size: 1500 x 500 px
Guidelines
- Beware that the image will be responsive based on screen its viewed on, so choose with variation in mind.
TO FIND OUT MORE ABOUT TWITTER IMAGE SIZES – CLICK HERE
Instagram Image Sizes
Instagram is pretty much all images, so knowing the relevant dimensions goes a long way. You’ll need all the help you can get to stand out in a crowd of artists, photographers, and influencers.
Instagram profile picture size: 180 x 180 px
As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.
Your profile picture will display on the app at 110 x 100 px, but will be larger on desktop. Using a 180 x 180 image will ensure it looks good across all devices.
Guidelines
- Aspect ration of 1:1
- The logo will be cropped to a circle
- You can’t use PNG when changing your picture on desktop
Instagram photo size: 1080 x 1080 px
This refers to the photo as seen in the Instagram feed, or when tapped on from elsewhere (such as someone’s profile page).
Instagram obviously leans towards square images, but you can have rectangle ones, where the platform fills out the extra space with black.
The guidelines below are very important for Instagram:
- 1080px is your limit. Anything over and you’ll have to crop your image.
- Always remember how it looks on mobile is more important than how it looks on desktop
Square
- Any size square image or video (same width and height), e.g. 600 x 600 pixels, 800 x 800 pixels, 1200 x 1200 pixels
Portrait
For portrait images and videos, the aspect ratio must be 0.8 or less
- 600 x 900 pixels (aspect ratio 0.67)
- 800 x 1000 pixels (aspect ratio 0.8)
- 1200 x 1500 pixels (aspect ratio 0.8)
Landscape
For landscape images, the aspect ratio must be 1.91 or less, and for landscape videos, the aspect ratio must be 1.78 or less
- 800 x 600 pixels (aspect ratio 1.33)
- 1200 x 800 pixels (aspect ratio 1.5)
- 1500 x 1200 pixels (aspect ratio 1.25)
LinkedIn Image Sizes
Time for some serious business. Now we’re onto LinkedIn where fortunes are made and an endless line of thought leaders post weird status updates.
Either way, it is a great place to connect with people and, so, grabbing their attention can be really valuable. And as always, images are key for doing that.
LinkedIn profile picture size: 400 x 400 px
Guidelines
- Images smaller than 400×400 work, but risk being cropped/pixelated
- The image will be cropped into a circle
- LinkedIn lets you do some zooming and cropping when you choose your photo too
LinkedIn background header image size: 1584 x 396 x
Guidelines
- Remember your profile picture will poke through from below
- Also keep in when choosing something mind the image comes out pretty thin
LinkedIn company profile picture size: 300 x 300 px
Guidelines
- Come out slightly smaller than the personal profile at 300 x 300 px.
- The image will be a square or cropped to a circle depending on where it appears on the site.
- If you include text, make sure it’s actually legible.
LinkedIn Square Company Profile Picture: 300 x 300 px
LinkedIn company cover image size: 1536 x 768 px
Guidelines
- Minimum of 1192 x 200 px
- Keep the fact a lot of it will be obscured in mind
LinkedIn hero image size: 1128 x 376 px
Guidelines
- Aspect ratio of 3:1
- Only applies if you have the Life tab on your company page
FOR MORE INFORMATION ABOUT LINKEDIN IMAGE SIZES – CLICK HERE
Youtube Image Sizes
Another very visual platform. While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.
YouTube profile picture image size: 800 x 800
Guidelines
- You can upload smaller than 800 x 800, but you risk a low quality image.
- Accepted formats are JPG, BMP, PNG or GIF (but not animated GIFs).
- The profile picture will be cropped into a circle
YouTube channel cover image size: 2560 x 1440
Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.
Guidelines
- Maximum file size of 6MB
- This will be seen on many devices, so 2560 x 1440 px ensures it will look good across them all
- 2560px is the maximum width
YouTube image preview thumbnails size: 1280 x 720 px
When you upload a video, YouTube can just pick a frame from it as the image preview. This isn’t always suitable though, particularly if the video is in the wrong aspect ratio or you want to have am ore descriptive cover.
When you want to have your own picture, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.
Guidelines
- 16:9 aspect ratio
- Try to keep it under 2MB
- Have a minimum width of 640 px
