Harnessing the Power of Data: Drive Business Decisions with Data Analytics

Data-driven organisations flourish with greater clarity, agile decision-making, and enhanced revenue through innovative data analytics strategies.

This course will guide you on how to leverage data analytics to provide insightful answers about your business’s past, present, and future trajectory.

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✓ Understand the fundamental concepts of data analytics.

✓ Discover how to integrate analytics into your business strategy.

✓ Master the four main types of analytics.

✓ Learn from industry experts and network with peers.

✓ Gain practical experience with Looker Studio for data reporting

Explore the world of Data Analytics

Welcome to our 4-week intensive course on Data Analytics!

Whether you’re a budding analyst, a business leader, or simply data-curious, this course is designed to empower you with the skills and insights needed to harness the full potential of data in the business world.

We are pleased to offer fully funded places on this course. This project is supported by Data Skills for Work at The Data Lab through the Edinburgh and South East Scotland City Region Deal and the Tay Cities Deal Digital Skills Project, funded by the Scottish Government.

Funding is available to: women, returners or advancing at work; Black,  Asian or Minority Ethic (BAME); Living with a disability, unemployed or underemployed; Earning below £24,000 per annum.

Using Data requires skills and values which extend far beyond simply having knowledge about coding and technology.

From tourism to agriculture, understanding data in your business has far-reaching implications for a wide variety of industries. But how can you implement data analytics to make it work for you?

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Course Overview

Embark on a journey through the fascinating world of data analytics.

In this course, we’ll explore the key concepts, techniques, and tools that are shaping today’s data-driven business landscape.

You’ll learn from seasoned professionals and engage in hands-on projects that bring the power of data to life.

What You Will Learn

Week 1: Fundamentals of Data Analytics

  • Unravelling Data Analytics: Dive into the course by defining pivotal data analytics terminologies. Gauge your pre-existing knowledge.
  • Infusing Analytics into Business: Discover the transformative power of data analytics for business strategies and understand the structure of a data ecosystem.
  • Four Pillars of Analytics: Delve deep into the four primary analytics types, intertwining past and present data for actionable insights.
  • Skills & Roles in the Analytics Sphere: Identify crucial skills and their corresponding roles in data analytics.
  • Tailored Analytics Implementation: Get insights on best practices for integrating data analytics across small, medium, and large enterprises.

Week 2: Diving into Analytic Types

  • Decoding Descriptive Analytics: Comprehend the core principles, advantages, and challenges of descriptive analytics.
  • Technical Solutions for Analytics: Uncover the technical intricacies of data analytics, including data pipeline creation, warehousing, and data visualisation.
  • Diagnostic & Predictive Analytics: Gain clarity on the principles, merits, and challenges of both diagnostic and predictive analytics.

Week 3: Leveraging Data for Digital Advancement & Competitive Edge

  • Prescriptive Analytics Unveiled: Grasp the key principles, rewards, and challenges of prescriptive analytics.
  • Digital Transformation via Analytics: Explore how data analytics can be the catalyst for organisational evolution and gaining a competitive edge.
  • Carving a Competitive Advantage with Analytics: Apply your acquired skills to craft a competitive strategy using data analytics.
  • Analytics Project Evaluation: Learn to discern critical decision-making factors in reviewing data analytics projects.

Week 4: Mastery of Data Visualisation

  • Prioritising Data Security: Discuss the significance of data protection, alongside ethical and legal practices.
  • Art of Data Visualisation: Master the nuances of data display and acquaint yourself with diverse visualisation tools.
  • Explorative Descriptive Analytics: Harness descriptive analytics for data-driven decision-making.
  • Stepping into the Analyst Role: Engage in hands-on training with Looker Studio, experimenting with sample data and generating comprehensive reports.


Comprehensive Understanding of Data Analytics

Gain a solid foundation in the principles and practices of data analytics, covering all its major aspects from descriptive to prescriptive analytics.

Real-World Applications

Learn how to apply data analytics in practical, real-world business scenarios. This will include understanding how to integrate data-driven decision-making into your business strategy

Hands-On Experience with Advanced Tools

Acquire skills in using state-of-the-art data analytics tools like Looker Studio, enhancing your ability to create insightful, impactful data reports and visualizations.

Enhanced Decision-Making Skills

Develop the ability to analyse and interpret data effectively, leading to more informed and strategic business decisions.

Career Advancement Opportunities

Equip yourself with in-demand skills that are highly valued in today’s job market, opening up opportunities for career advancement in various fields that require data literacy.

Building a Data-Driven Culture

Learn how to foster a data-driven culture within your organization, which is key to staying competitive in an increasingly data-centric business world.

Who is this course for?

This course is expertly designed for a diverse range of participants who share a common goal: harnessing the power of data analytics to drive success.

In short, if you’re eager to unlock the potential of data in your professional sphere or personal development, this course is for you. Join us and transform the way you understand and utilize data in your everyday decision-making!


Whether you’re just starting your journey or looking to deepen your existing knowledge, this course is ideal for:

Aspiring Data Analysts: Kickstart your career in data analytics by building a solid foundation in key concepts and tools.

Business Owners and Entrepreneurs: Discover how data can inform better decisions, uncover new opportunities, and drive your business growth.

Marketing Professionals: Enhance your skills in data-driven marketing strategies and learn how to measure, analyze, and improve your campaigns.

IT Professionals: Gain a deeper understanding of how data analytics can be integrated into IT strategies and solutions.

Career Changers: If you’re looking to transition into a role that requires data literacy, this course will provide you with the essential skills and knowledge.

Managers and Team Leaders: Learn how to interpret data and apply analytics for better team management, strategic planning, and operational efficiency.

Students and Academics: Supplement your studies with practical, real-world data analytics skills that are highly valued in today’s job market.

Anyone with Curiosity: Even if you’re not a data professional, this course will help demystify the world of data analytics, making it accessible and applicable to your area of interest.

Join our Data Analytics Course

Our next course starts February 26th 2024 and will be delivered Online

Spaces are limited, so apply ASAP if you believe you are eligible – don’t miss out on this great opportunity.

Supported by Data Skills for Work at The Data Lab through the Tay Cities Deal Digital Skills Project, funded by the Scottish Government


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