Embark on a transformative journey, meticulously crafted to transition your understanding from fundamental concepts to advanced strategies in the ever-evolving world of social media.
This course is your gateway to excelling in the dynamic realm of social media marketing, whether it’s for amplifying your personal brand, achieving business objectives, or making a significant impact in the digital social sphere.
Develop a deep understanding of social media platforms, learning to craft and implement effective marketing strategies that resonate with diverse audiences.
Master the art of content creation and curation, acquiring skills to produce compelling, engaging, and shareable content that drives audience interaction and growth.
Gain proficiency in utilising social media analytics, enabling informed decisions to optimise campaigns, measure success, and continually refine your social media presence.
Lesson 1: Course Introduction and Overview
Lesson 2: The Evolution of Social Media
Lesson 3: : Understand the core concepts and significance of social media
Lesson 4: Understanding Different Platforms (Facebook, YouTube, Instagram, etc.)
Lesson 5: Understanding the Intersection of Value and Purpose
Lesson 6: Audience Segmentation and Buyer Personas
Engage in activities to practically apply the concepts of purpose and value in social media marketing.
Lesson 7: Differentiating Between Strategy and Campaign
Lesson 8: 7 Step Social Media Marketing Strategy
Lesson 9: Marketing Funnels
Lesson 10: Customer Touch points
Lesson 11: Popular Content Formats
Lesson 12: 4 Main Purposes of Content
Lesson 13: Content Marketing Basics
Lesson 14: Creation or Curation?
Lesson 15: Create a social media campaign
Lesson 17: Navigating Social Media Analytics (Facebook, Instagram, etc.)
Lesson 18: Social Media Pitfalls
Identify and learn how to avoid common mistakes in social media marketing.
Lesson 17: Essential Skills
Lesson 18: Careers
Lesson 12: Course Recap and Reflection
Lesson 13: Final Thoughts and Thank You
The course concludes with a comprehensive test, evaluating the understanding and application of concepts taught.
Once you’ve completed the course, get your certificate that sets you apart from the competition and opens doors to exciting career opportunities.
This training is ideal for professionals, business owners, and digital enthusiasts who are keen to enhance their online visibility and effectiveness through social media.
Whether you’re looking to refine your personal brand, expand your business reach, or simply gain a competitive edge in the digital marketplace, this course provides the tools and insights necessary for success.
It’s perfectly suited for those new to social media management as well as seasoned marketers aiming to update their skills with the latest in social media strategies.
By the end of this session, participants will have mastered the fundamentals of social media marketing and its application in real-world scenarios.
They will understand the dynamics of various social media platforms, be skilled in crafting targeted content strategies, and adept in engaging and growing online communities effectively.
Learners will gain practical experience in using social media analytics to drive decisions, creating impactful campaigns, and managing social media profiles across different channels.
This session equips participants with both theoretical knowledge and hands-on skills, preparing them to enhance their online presence and leverage social media tools for business success efficiently.
There are no formal prerequisites required for the Social Media Marketing Training Course. However below are essential for the learning environment.
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