In this episode of Digital Dominators, host Sooz Young speaks with Andrew George, an omni-channel retention strategist, about the importance of creating a seamless customer journey through effective marketing tools and strategies.

Andrew shares his journey from running a product-based business to helping others streamline their marketing efforts.

The conversation covers the significance of omnipresence in marketing, the tools necessary for success, and actionable steps for businesses to improve customer retention and lifetime value.

Andrew emphasizes the need to shift focus from lead generation to retention, utilizing data to understand customer behavior and preferences

EPISODE CHAPTERS

00:00 Navigating the Chaos of Digital Marketing

01:55 Andrew's Journey to Retention Strategy

04:57 Understanding Omnipresence in Marketing

10:00 Tools for Creating an Omnipresent Customer Journey

15:55 Getting Started with Omnichannel Marketing

22:15 Identifying Suitable Businesses for Omnichannel Strategies

23:18 Targeting Customers with Personalization

24:52 Understanding Customer Journey and Retention

26:20 Maximizing Customer Lifetime Value

27:47 Data-Driven Marketing Strategies

29:32 Leveraging Automation for Business Growth

32:14 Shifting Focus from Lead Generation to Retention

35:44 Building Trust through Effective Communication

39:45 Implementing a Retention Strategy Blueprint

41:09 Key Tips for Effective Marketing

KEY TAKEAWAYS

– Great marketing isn't about doing more, it's about doing the right things.

– Gathering data over time is key to understanding customers.

– Abandoned carts should be a significant revenue stream.

– Focus on building a list of subscribers for better retention.

– Use tools like Klaviyo to automate marketing efforts.

– Find the platforms that work best for your business.

– Set up automation from the beginning to increase efficiency.

– Understand customer lifetime value to improve marketing strategies.

– Utilize data to personalize customer experiences.

– Shift focus from lead generation to customer retention.

RESOURCES SHARED

• https://mrandrewgeorge.com
• https://www.instagram.com/andrewpgeorge/
• https://www.facebook.com/andypg95/
• https://www.tiktok.com/@andrewgeorgeecom
• https://www.linkedin.com/in/andrewpgeorge/
• https://www.youtube.com/ ⁨@andrewpgeorge⁩

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