In this episode of Digital Dominators, host Sooz Young speaks with Nikki Oliveira, CEO of Honour Digital, about the complexities of running effective Meta ads.

They discuss common misconceptions, the importance of proper setup, and the five key mistakes that small business owners often make when advertising on platforms like Facebook and Instagram.

Nikki shares her journey into the world of digital marketing and provides valuable insights on budgeting, targeting, and the significance of a consistent customer journey.

The conversation emphasizes the need for patience and strategic thinking in digital advertising, making it clear that success requires a well-thought-out approach rather than quick fixes.

EPISODE CHAPTERS

00:00 Introduction to Meta Ads and Common Misconceptions

06:21 Nikki Oliveira's Journey to Honour Digital

12:04 Fundamentals of Setting Up Meta Ads

17:50 Common Mistakes in Running Meta Ads

31:09 Understanding Ad Spend and Budgeting for Success

34:39 Understanding Meta Ads Learning Periods

37:31 Strategies for Effective Ad Targeting

41:24 Optimizing Customer Journey and Experience

46:15 Common Mistakes in Ad Campaigns

51:00 Creative Approaches to Ad Content

55:57 Key Tips for Running Successful Meta Ads

KEY TAKEAWAYS

– Meta ads can feel like a money pit for small businesses.

– Nikki Oliveira emphasizes the importance of a strategic approach to ads.

– Setting up ads properly is crucial to avoid account issues.

– Boosted posts often lead to ineffective advertising results.

– Targeting the right audience is essential for ad success.

– Ad spend should be sufficient to allow for effective learning.

– Consistency in messaging across ads is key to customer engagement.

– The customer journey must be optimized for better conversion rates.

– Patience is necessary when running ads; results take time.

– Understanding the data and metrics is vital for improving ad performance.

RESOURCES SHARED

• https://honourdigital.com/
• https://honourdigital.com/meta-ads–lead-generation-that-works-1952
• http://www.instagram.com/honourdigital
• http://www.facebook.com/honourdigital
• https://www.linkedin.com/in/nikki-oliveira-pm/

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