The Digital Domintors Podcast & Community
Welcome To The Digital Dominators Podcast
The podcast for business owners who want to show up, stand out, and simplify the digital world.
I’m Sooz Young, your host, tech coach, and digital cheerleader, and each week I chat with brilliant experts about the skills, strategies, and tools that help you thrive online.
From building your visibility to streamlining your systems, we break down big digital topics into simple, usable steps.
Expect practical advice, inspiring guests, and a good dose of fun along the way.
This isn’t just another marketing podcast, this is your weekly digital toolkit.
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What We Talk About
Each episode dives into one of the six essential digital skills every business needs to grow and succeed:
- Innovation
- Web Presence
- Social Media Marketing
- Cyber Security
- AI & Automation
- Making Decisions with Data
If you’ve ever felt overwhelmed by tech, algorithms, or content creation, we’ve got you!
Listen To The Latest Episodes
Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game—this is your podcast.
Is social media influence something you're using for good, or has it quietly become something else entirely?
Because the line between building genuine community and weaponising a platform is thinner than most people want to admit. In this episode, Sooz Young goes there.
This is a solo episode and a direct one. Sooz breaks down what social media influence actually is in 2025 and 2026, how it works across platforms, how business leaders are either building something worth having or eroding trust they can't afford to lose, and why bots, cancel culture and performative outrage deserve a serious conversation in the small business and entrepreneurial space.
🔑 IN THIS EPISODE YOU'LL LEARN:
– What social media influence actually is, and why it's not about follower count
– How influence behaves differently across Facebook, Instagram, YouTube, TikTok and LinkedIn
– Why business leaders are influencers whether they choose to be or not, and what responsibility comes with that
– The dark side: how platforms are being used to pull people down, manufacture outrage and weaponise audiences
– Bots, fake engagement and why engagement numbers on social media are not what they appear to be
– The real-world impact of toxic online culture, particularly on young people
– Daniel Priestley's Key Person of Influence framework, plus a sixth element Sooz adds: your values
– Six practical steps to building lasting, trustworthy influence in your industry
– Why employees are brand influencers and how to use that well
– The challenge: how to audit your last 10 posts and get intentional about what you're building
⏱ CHAPTERS:
00:00 Introduction
02:19 What social media influence actually is
07:31 Platform by platform: Facebook, Instagram, YouTube, TikTok, LinkedIn
13:19 Business leaders as influencers
17:10 The dark side: cancelling, pylons and performative outrage
23:18 Bots, fake engagement and the reality of your feed
26:34 Young people and the real-world impact
29:36 How to become a key person of influence in your industry
36:53 Employees as brand influencers
40:10 Conclusion: positive or negative? It depends on you
42:34 Your challenge and where to find us
🎓 RESOURCES MENTIONED:
Key Person of Influence by Daniel Priestley: https://www.amazon.com/dp/B01N6V4V4Q
Digital Mindset Quiz: https://technologycoachingonline.com/quiz/
Digital Setup and Systems Health Check: https://technologycoachingonline.com/digital-health-check
Digital Dominators Community: https://technologycoachingonline.com/digital-dominators/
- AI Prompting Fundamentals Course: https://allmylink.me/aipromptingfundamentals
🎧 POWERED BY ELEVENLABS
Bring your words to life with AI-powered voice.👉 https://allmylink.me/tcelevenlabs
Become a Digital Dominator!
Master your digital mindset, build your confidence online, and join a powerful community of business owners ready to grow.
Join the free Digital Dominators community, packed with tools, training, support and good vibes to help you thrive online.
What our listeners say
Episodes
Social Media Influence: Positive or Negative? | Digital Dominators #45
Bots, fake engagement, and influencer culture: Sooz Young unpacks what real social...
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Inside the European Chatbot & Conversational AI Summit 2026 | Digital Dominators #44
Sooz Young reports live from the European Chatbot & Conversational AI Summit...
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How to Actually Get Great Results from AI Tools | Digital Dominators #43
Still getting disappointing results from ChatGPT, Claude or Gemini? The problem isn't...
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Why Most People Think AI Tools Are Bad (And They’re Wrong) | Digital Dominators #42
ChatGPT, Claude, Gemini or Copilot — which AI tool is best? After...
Read MoreAre you a Digital Dominator?
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