Episode Summary
In this episode of Digital Dominators, Sooz Young speaks with Kay Suthar, founder of Make Your Mark Podcast agency, about the transformative power of podcasting for business growth.
They discuss Kay’s unique journey from a police officer to a podcasting expert, the importance of transferable skills, and how to overcome fears associated with starting a podcast.
Kay shares practical tips for building influence, marketing a podcast, and monetization strategies, emphasizing the significance of storytelling and personal branding.
The conversation highlights the accessibility of podcasting for all business owners and the various ways to engage with audiences effectively.
Episode Chapters
- 00:00 Welcome to Digital Dominators & Episode Setup
- 02:30 Kay’s Journey: From Police Officer & MMA to Podcast Agency
- 06:54 Transferable Skills: “Serve & Protect” in Business
- 10:22 Booking 100 Podcasts: Strategy & Referrals
- 13:23 Learning by Doing: Imperfect Starts to Big Wins
- 16:02 Mindset Over Tech: Confidence and Niching Myths
- 20:40 Getting Camera-Ready: 7-Day Lives & 3-Step Self-Review
- 26:38 Podcasting for Business: Trust, Storytelling & Sales
- 31:33 Sponsor: ElevenLabs
- 32:40 Building Influence: Beyond Downloads
- 35:39 Marketing Your Podcast: Repurposing, Separate Site & Backlinks
- 39:14 SEO, AI Visibility & Meta Search Changes
Key Takeaways
- Podcasting can significantly enhance your influence and income.
- Building confidence is key to starting a podcast.
- The tech aspect of podcasting is minimal compared to mindset.
- Networking and relationships are crucial for podcast success.
- Storytelling is more effective than direct selling in podcasts.
- Downloads are not the best measure of podcast success.
- You can monetize your podcast through affiliate marketing.
- Gamification can enhance audience engagement.
- Personal branding is essential for business growth.
- Podcasting should be seen as a long-term marketing strategy.
Resources Shared
Ad Segment
Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs
Become a Digital Dominator!
Master your digital mindset, build your confidence online, and join a powerful community of business owners ready to grow.
Join the free Digital Dominators community, packed with tools, training, support and good vibes to help you thrive online.
