The Digital Domintors Podcast
Welcome To The Digital Dominators Podcast
The podcast for business owners who want to show up, stand out, and simplify the digital world.
I’m Sooz Young, your host, tech coach, and digital cheerleader, and each week I chat with brilliant experts about the skills, strategies, and tools that help you thrive online.
From building your visibility to streamlining your systems, we break down big digital topics into simple, usable steps.
Expect practical advice, inspiring guests, and a good dose of fun along the way.
This isn’t just another marketing podcast, this is your weekly digital toolkit.

What We Talk About
Each episode dives into one of the six essential digital skills every business needs to grow and succeed:
- Innovation
- Web Presence
- Social Media Marketing
- Cyber Security
- AI & Automation
- Making Decisions with Data
If you’ve ever felt overwhelmed by tech, algorithms, or content creation, we’ve got you!

Listen To The Latest Episodes

Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game—this is your podcast.
In this episode of Digital Dominators, Sooz Young speaks with Caroline Laurenson, a pioneer in voice-first technology and founder of TL Tech Smart Home Solutions.
They discuss the transformative impact of conversational AI on daily living, particularly for vulnerable populations.
Caroline shares her journey from chemical engineering to tech innovation, emphasising the importance of empathy and inclusivity in technology design.
The conversation explores the challenges of user adoption, data privacy concerns, and the significance of local voices in AI development.
Caroline also introduces her book, What Can I Say to Alexa?, and the Kind Space app, which aims to enhance wellbeing through technology.
The episode concludes with practical tips for engaging with voice technologyin a more meaningful way.
EPISODES CHAPTERS
00:00 Introduction to Voice Technology and AI
02:09 Caroline's Journey from Engineering to Tech Innovation
06:50 Transitioning to Digital Solutions
10:16 Exploring the Book: What Can I Say to Alexa?
12:43 Understanding Technology and User Experience
16:33 Personalised Tech Solutions for Individuals
18:54 Demographic Differences in Technology Usage
20:30 Coaching Users on Voice Interaction
22:33 The Importance of Local Voices in Technology
25:11 Data, Privacy, and Community Engagement
27:41 Community Connection Through Technology
28:46 The Role of AI in Therapy
31:08 Introducing Kind Space: A Wellbeing App
33:28 Accessing Kind Space: A Seamless Experience
38:22 Data Insights and User Experience
44:15 Tips for Engaging with Voice Technology
KEY TAKEAWAYS
– Caroline Laurenson transitioned from chemical engineering to voice technology.
– Empathy and inclusivity are crucial in tech design.
– The Kind Space app supports mental well-being through daily check-ins.
– Voice technology can help vulnerable populations live more independently.
– Data privacy is a significant concern for users of voice technology.
– Local dialects and accents should be represented in AI training.
– Simplicity in technology is essential for user engagement.
– Accessibility in tech benefits everyone, not just those with disabilities.
– Community-driven solutions can fill gaps in local support services.
– Education on technology use is vital to reduce user anxiety.
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Episodes
Voice Tech, Wellbeing & Ethical AI | Caroline Laurenson
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