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Market on social media with confidence
Embark on a transformative journey, meticulously crafted to transition your understanding from fundamental concepts to advanced strategies in the ever-evolving world of social media.
Become certified in Social Media Marketing
This course is your gateway to excelling in the dynamic realm of social media marketing, whether it’s for amplifying your personal brand, achieving business objectives, or making a significant impact in the digital social sphere.
Craft Marketing Strategies
Develop a deep understanding of social media platforms, learning to craft and implement effective marketing strategies that resonate with diverse audiences.
Content Creation & Curation
Master the art of content creation and curation, acquiring skills to produce compelling, engaging, and shareable content that drives audience interaction and growth.
Analytics & Measure Success
Gain proficiency in utilising social media analytics, enabling informed decisions to optimise campaigns, measure success, and continually refine your social media presence.
Who is this course for?
What you will learn
1. Introduction to Social Media Marketing
Lesson 1: Course Introduction and Overview
- Understand the course’s purpose and approach to learning about how to create an effective Social Media Marketing Presence.
- Gain an understanding of the significance of an online identity in the digital world.
Lesson 2: The Evolution of Social Media
- Familiarise with the course structure and key topics.
- Learn the initial steps for establishing an impactful online presence.
2. Social Media Basics and Presence
Lesson 3: : Understand the core concepts and significance of social media
- Understand the core concepts and significance of social media in the digital age.
Lesson 4: Understanding Different Platforms (Facebook, YouTube, Instagram, etc.)
- Identify the strengths and weaknesses of different platforms for specific marketing goals.
- Choosing the Right Platform for Your Needs: Gain insights on selecting the most effective platforms based on your marketing objectives and target audience.
3. Purpose, Audience, and Value
Lesson 5: Understanding the Intersection of Value and Purpose
- Discover how to align your marketing goals with audience needs and interests.
Lesson 6: Audience Segmentation and Buyer Personas
- Master the techniques of audience analysis and creating detailed buyer personas.
Engage in activities to practically apply the concepts of purpose and value in social media marketing.
- Creating Your Customer Avatar: Hands-on exercise to create detailed customer avatars.
4. Strategy and Management
Lesson 7: Differentiating Between Strategy and Campaign
- Discover a comprehensive approach to planning and executing social media marketing strategies.
Lesson 8: 7 Step Social Media Marketing Strategy
- Learn the 7 step process for creating a social media strategy.
5. The Funnel
Lesson 9: Marketing Funnels
- Learn about A.I.D.A and the value ladder to understand your customers journey
Lesson 10: Customer Touch points
- Explore the areas of your on and offline presence where your customer interacts.
- Explore example campaigns
6. Types of Content
Lesson 11: Popular Content Formats
- Explore the different and popular types of format that your audience may engage with.
Lesson 12: 4 Main Purposes of Content
- Learn the 4 main purposes of content creation, and the E.A.S.T. model.
7. Content Creation and Curation
Lesson 13: Content Marketing Basics
- Learn the foundational principles of content marketing in the context of social media.
- Learn how to work out your customers pain points and challenges.
Lesson 14: Creation or Curation?
- Understand the benefits and best practises for content creation or content curation.
8. Planning Social Media Strategies and Campaigns
Lesson 15: Create a social media campaign
- Workshop to develop a social media campaign.
- Understand the different types of Meta advertising objectives, why and the benefits of using them.
9. Analytics
Lesson 17: Navigating Social Media Analytics (Facebook, Instagram, etc.)
- Understand how to use analytics tools to track and interpret social media performance.
Lesson 18: Social Media Pitfalls
Identify and learn how to avoid common mistakes in social media marketing.
10. Essential Skills and Social Media Marketing Careers
Lesson 17: Essential Skills
- Identify key skills required for success in Social Media Marketing and the digital economy.
- Emphasise the importance of adaptability, lifelong learning, and self-reflection.
Lesson 18: Careers
- Explore various career paths related to Social Media Marketing, including content creator and social media manager.
11. Course Conclusion and Feedback
Lesson 12: Course Recap and Reflection
- Reflect on the key learnings and personal growth achieved through the course.
- Provide feedback to enhance the course for future learners.
Lesson 13: Final Thoughts and Thank You
- Summarise the course experience and appreciate the journey of learning.
- Encourage continuous learning and application of the skills acquired.
12. Assessment
The course concludes with a comprehensive test, evaluating the understanding and application of concepts taught.
Earn your Social Media Marketing certificate
Once you’ve completed the course, get your certificate that sets you apart from the competition and opens doors to exciting career opportunities.
- Gain a competitive edge
- Boost your credibility
- Enhance your career
What our learners say
FAQ
Who should attend this training?
This training is ideal for professionals, business owners, and digital enthusiasts who are keen to enhance their online visibility and effectiveness through social media.
Whether you’re looking to refine your personal brand, expand your business reach, or simply gain a competitive edge in the digital marketplace, this course provides the tools and insights necessary for success.
It’s perfectly suited for those new to social media management as well as seasoned marketers aiming to update their skills with the latest in social media strategies.
What will attendees achieve?
By the end of this session, participants will have mastered the fundamentals of social media marketing and its application in real-world scenarios.
They will understand the dynamics of various social media platforms, be skilled in crafting targeted content strategies, and adept in engaging and growing online communities effectively.
Learners will gain practical experience in using social media analytics to drive decisions, creating impactful campaigns, and managing social media profiles across different channels.
This session equips participants with both theoretical knowledge and hands-on skills, preparing them to enhance their online presence and leverage social media tools for business success efficiently.
What's included?
- World-class training sessions from experienced instructors
- CPD accreditation and certificate
- Digital delegate pack
- Support to get into a career
- Access to our free resources site
- Followup support on topic for 2 years post course completion
Pre requisites
There are no formal prerequisites required for the Social Media Marketing Training Course. However below are essential for the learning environment.
- The learners must have a device that they can access the online session with, either a mobile phone, tablet or computer.
- Learners must be confident using a mouse and keyboard.
- Sessions will be delivered in English.
- Sessions will be delivered using the latest version of softwares.
- Learners’ technology should be up to date and charged.
- And of course – willingness to learn!
