Website Visibility: Turning Searches Into Sales
Episode Summary
In this episode of Digital Dominators, host Sooz Young is joined by Jules White, founder of the Website Success Hub, to explore the power of SEO and website visibility in driving business growth.
From her transition as a beauty therapist to a website strategist, Jules shares her insights on optimising websites to attract the right customers.
The conversation covers the fundamentals of SEO, choosing website builders, using Google tools effectively, and crafting content that converts.
Listeners will walk away with practical tips for improving their web presence and strategies to boost their small business online.
Episode Chapters
00:00 – Introduction to Website Visibility
02:28 – Jules White’s Journey into Website Strategy
05:46 – Understanding SEO Basics
09:40 – Website Builders and Their Importance
21:07 – Optimising Your Website for SEO
22:55 – Differentiating Between Service Pages and Blog Posts
26:19 – Keyword Research Strategies
33:39 – Understanding Google Search and Marketing
Strategies
39:47 – Building a Strong Web Presence
45:25 – Conversion Optimisation and User Experience
Key Takeaways
- Your website should be your hardest-working employee.
- SEO (Search Engine Optimisation) is essential for online visibility.
- Google ranks individual web pages, not whole websites.
- Prioritise optimising your money pages first.
- Strong page titles and descriptions are vital.
- Start keyword research using your own knowledge.
- Highlight the benefits of your products/services in your content.
- Website builders simplify the process of creating optimised websites.
- Understanding search intent is key to SEO success.
- Begin with the basics and don’t overcomplicate keyword research.
- Invest time in Google tools like Google Business Profile and Google Merchant Centre.
- Product-based businesses need tailored strategies.
- Your website is an asset that supports long-term growth.
Resources Mentioned
- Google Business Profile
- Google Merchant Centre
- Website Success Hub (Jules White’s platform)
