Episode Summary
ChatGPT vs Claude vs Gemini vs Copilot everyone’s arguing about which AI tool is best.
But after 5 years of teaching businesses how to use AI, Sooz Young has a different take: the tool is not the problem.
In this solo episode, Sooz digs into the real reason most people get disappointing results from AI and it has nothing to do with which platform they’re using.
The issue? Most people have never been taught how to actually talk to AI.
At Technology Coaching, Sooz has delivered AI and automation training to thousands of businesses including 3,000 people across Scotland through a partnership with Facebook in 2019.
And one thing keeps coming up: prompting is the skill that nobody is teaching.
This episode will change the way you think about AI tools, and more importantly, how you use them.
In this episode you'll learn:
– Why switching AI tools won’t fix your results (and what actually will)
– The “search engine mistake” almost everyone makes with AI
– What prompt engineering really means in plain, practical language
– The PTCF framework: how to structure prompts for dramatically better outputs
– Why AI responds to quality of instruction, not quality of platform
– The one line to add to the end of any prompt that changes everything
– How to brief AI like a team member and why that mindset shift matters
– Why prompting is becoming one of the most in-demand digital skills of 2025
Episode Chapters
00:00 The AI tool wars what’s really going on
06:06 Why people blame the tool (and why that’s the wrong conclusion)
11:10 The real problem: prompting skill
18:45 What prompt engineering actually means in practice
25:52 The PTCF framework and how to use it
31:11 The mindset shift that changes your AI results
34:26 What’s coming in next week’s episode
Connect with Sooz Young:
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AI PROMPTING FUNDAMENTALS COURSE
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Prompting Fundamentals course inside the Technology Coaching Lab.
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