Episode Summary
Last week we talked about why switching AI tools won’t fix your results.
This week, we get practical.
In this solo episode, Sooz Young walks through the biggest prompting mistakes people make and shares four specific frameworks she teaches inside the Practical AI Prompting Fundamentals Course that you can start using straight away.
Whether you’re using ChatGPT, Claude, Gemini, or Copilot, these methods work across every platform. Because the skill isn’t in the tool it’s in how you communicate with it.
(Haven’t listened to Episode 42 yet? Go back and start there it sets the scene perfectly for everything covered here.)
In this episode you'll learn:
– The 4 most common prompting mistakes and why smart people keep making them
– Why “write me a blog post about marketing” almost always fails
– Why the first AI response is just the starting point not the final answer
– The Act As method: how giving AI a role transforms the quality of its output
– The Ask Questions method: how to get AI to gather context before it starts
– The PTCF framework: Persona, Task, Context, Format the structure behind every strong prompt
– The Primer method: how to get AI to write in your voice using your own content
– Why setting up projects in your AI tool changes everything for consistent outputs
– Why tone of voice guidelines and brand assets are essential before you go deep with AI
– How prompting mirrors the digital literacy shift we went through with Google and why that matters
Episode Chapters
00:00 Introduction and recap of Episode 42
04:47 The biggest prompting mistakes people make
10:22 The Act As method
12:45 The Ask Questions method
14:46 The PTCF framework in practice
17:07 The Primer method and working with AI projects
20:16 Why prompting is a digital literacy skill
26:19 Course resources and episode close
Connect with Sooz Young:
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AI PROMPTING FUNDAMENTALS COURSE
Ready to build this skill properly? Explore Sooz’s practical AI
Prompting Fundamentals course inside the Technology Coaching Lab.
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